What is Content Marketing?
Content marketing is a form of marketing in which the marketer creates and shares relevant, valuable content with their target audience. The goal of content marketing is to attract new customers into buying your product or service and turn them into a customer for life.
What are 5 Common Content Marketing Trends You Need To Know?
Content marketing, the most effective form of digital marketing, is just that a form of marketing! And as with any other type of marketing, there are trends that you need to follow and others that you should avoid, like the plague. Here are 5 common content marketing trends you need to know:
1) YouTube video ads
YouTube has been a popular platform for sharing videos now; many marketers are not yet aware of the new YouTube ad format that allows users to purchase ads on channel pages. As more and more people use smartphones to watch YouTube videos, we will likely see this trend increase.
2) Engage your customers
Every business owner knows how important it is to build a strong bond with their customers. This is why you need to use content marketing to engage your audience and create useful content that engages other customers.
3) Content curation
Here at BuzzSumo, we have 2 million blog posts per month on our website; this means that there is an incredible opportunity to curate content that is already out there. You will need to do additional research to make sure that you only post useful content and weed out the bad, but the potential for traffic is huge.
4) Social media contests
These are a great way to increase engagement with your audience and build links back to your website. You can offer things like free products, gift cards, or other prizes for the winner of a social media contest.
5) Live streaming
Using platforms such as YouTube, Facebook, and Periscope, you can live stream video content in real-time, which will engage more of your audience; they are also great platforms for allowing others to interact and ask you questions.
How can you implement these trends into your own business?
Try not to jump from one trend to the next, as some may be better than others, depending on your market and industry. Remember that these trends should be used sparingly and only if they will benefit your brand.
Why is content marketing important?
Content marketing is essential to building a brand for your business. When you create content around topics that your target audience is interested in, they will be more likely to visit your website and buy from you. Content marketing allows you to build trust with your audience, which is essential in any personal or professional relationship.
A recent study by CMI shows that brands that have a content marketing strategy enjoy an 83% increase in leads and a 40% increase in ROI.
How to Stand out Through Content Marketing?
You don’t need to have the best website or be the most popular social media account; you can still stand out from the crowd by creating quality content. Your website can be as average as you want; we have all seen them before. But if your content is good enough, people will find you and learn to trust you over time. By providing valuable information, value-added insight, or simply entertaining/entertaining your audience, then you are more likely to get the results you want.
Here are some tips for being successful with content marketing:
1) Create remarkable and useful content
Yes, I know this sounds like a broken record, but it is so important that I had to repeat it; your content needs to be up there with the best in your industry. Ask yourself if people would share this content with their friends and family; if the answer is no, you should go back to the drawing board.
2) Optimize your content
There are many different ways that you can optimize your content for search engines and social media. This includes creating long-form content, naturally using keywords and hashtags, securing your content with a backlink or two, and including images, videos, and other media types. Any way that you can make your content more appealing to people is a smart move.
3) Share your content
One of the best ways to get others to know about your brand or website is by sharing it with them via social media. You can also repost content from other sources to get more exposure.
4) Engage your audience
As a marketer or business owner, you know that it is important to interact with your audience to build trust and create a community around your brand. Social media provides the perfect platform for doing this, whereas e-mail newsletters and blogs are harder to do.
How content marketing works?
There are many different ways to use content marketing to improve your business; it is a very flexible tool in which you utilize the internet and other types of technology to promote yourself.
Some people will use Facebook, others YouTube, and some may even start their own blog. Whatever you decide to do, there is plenty of room for experimentation as long as you put forth the effort.
For content marketing to be successful, you need to know your target audience and create content that they appreciate and find useful. This can take a long time; you may go several weeks without seeing any results but don’t give up, as this is common among even the most skilled marketers.
One must keep this in mind when creating content, and if you don’t see the results you want, then try something new. You may have to experiment with different ideas until your audience finds you and decides to follow through with a purchase.
Awareness stage in content marketing?
The awareness stage of content marketing is when you are building an audience around your brand or business. This includes creating content that will serve as a call to action for people; this is the point where they should know exactly what it is that you do and how your company can help them out.
You also need to make sure that this information is easy to find (such as making sure it is at the top of your blog). Doing this can make it easier for your audience to become aware of who you are and what you offer.
Engagement stage in content marketing?
The first part of engagement is essentially getting people to read your content. Getting them to like or share it on social media is part of this as well.
The other part is engaging with your audience; you may want to ask them questions at the end of a blog post, host a contest or offer discounts for people who leave comments about a particular subject.
Transactional stage in content marketing?
The transactional stage of content marketing is where you are actually communicating with your audience to get them to purchase something. This can be a newsletter, an eBook, or even just speaking at their next event. The main goal here is getting people to sign up on your e-mail list so that they will hear from you about future products and offerings as well.
Why use content marketing?
There are many different benefits to using content marketing in your business; it can help secure new clients and even get people talking about your brand/products. The more people talk about you or anything related to you, the easier it will be for other potential customers to find your business.
Why is it called content marketing?
Content marketing can often be referred to as “inbound” or “pull” type of marketing. This is because instead of having customers purchase a product and then trying to figure out whether they like it or not, you create an environment that pulls them into your brand/business. If you have created a product that they need, then they will be able to do this.
What are some examples of content marketing?
There are many different types of content marketing, whether in the form of YouTube videos or working with bloggers who use your products and mention them on their blogs.
It can also be helpful to do a type of content marketing called influencer marketing. In this, you will give out free products to people who have a large following on social media and can help to promote your business.
Social Media Content Marketing
Social media content marketing is a type of content created to be shared on social networks like Facebook and Twitter. It can take various forms, such as photos, videos, or articles.
The main purpose for this particular type of marketing is to help businesses get their name out there; it targets people who might have never heard of them before.
You can also work with people who have a large following on social media, such as celebrities or bloggers.
Infographic Content Marketing
An infographic is a type of visual content that includes text, charts, and other types of information. It allows for easy sharing on social media; you can take pretty much any boring piece of data and turn it into something interesting.
The main reason that people use them is to create some unique visuals for their audience to see.
Blog Content Marketing
A blog is a part of content marketing that allows you to create articles and other pieces of text. It enables you to post these online so that your audience can see them whenever they want; this includes on search engines like Google.
The main goal is to offer helpful information to people who may be interested in your product/service.
Email Content Marketing
Email content marketing is a type of content that you will be sending out via email. It is basically an electronic newsletter in which you can send to your customers and/or subscribers.
This type of marketing allows for customization because you can send it out whenever you want; this could include just one time or several times a month.
The main goal here is to create loyalty with your customers and have them look forward to hearing from you in the future.
Video Content Marketing
Video content marketing is the use of video to help market your business. You can create a video blog, a commercial, or even just a short video about your products/services that include some call-to-action at the end.
The main goal is to get people interested in seeing more videos from you and hopefully check out your business.
The Four Mistakes
- One of the first mistakes many people make when creating content marketing is creating something that no one wants to read. It is important to figure out what people want and then create something that will meet their needs.
- The second mistake is not being consistent with your content marketing. If you are only creating one or two pieces of content per year, likely, many people won’t even see them.But if you can post regularly and create some that stand out, people will start to see you as an authority, and you will get more customers.
- The third mistake is not measuring the success of your content marketing. It can be easy to create something and have it go out into the world, but you need to look at how many people actually viewed that piece of content.Did they share it on social media, or did they delete it? It is helpful to know how many people saw your content and how it was received.
- The final mistake is not taking action on the data that you receive from your content marketing. You need to analyze all of the data you get to figure out what works and what doesn’t work for your business.
This will allow you to make some improvements and help your business grow even more.
Content distribution strategies
You can use a variety of distribution strategies for your content marketing. The single most important thing is to make sure you have the right content and appeal to people; this will help drive more people to view your business. It would help if you were careful about where you are distributing your content, as there are some websites that fake views or even delete comments and other pieces of data. The most important thing is to use a platform that you can trust to get accurate reporting on your content marketing.
Content distribution platforms
There are various content distribution platforms out there, but we will look at the three main ones here. The first one is creating your own website and then using social media to share your content.
The second method is creating a blog and posting on it regularly with useful information. The third option you have available is posting your content on other websites, such as Yahoo! News, StumbleUpon, or Reddit; make sure to pick reputable sites that you know people will actually read.
Content marketing checklist
The five basic things that you should include in your content marketing are as follows:
- Build trust with your audience by providing useful information.
- Target a specific audience so that they know what to expect when they visit your website or blog.
- Have interesting titles that will entice people to read your content.
- Learn how to format your pieces of content so that they look good and are easy to read.
- Measure the results from your content marketing campaign so that you can make improvements moving forward.
How to measure success with analytics tools like Google Analytics or Kissmetrics
Several platforms out there can be used to measure your content marketing, including Google Analytics and Kismetrics.
Both will allow you to see how many people have visited your website and look at the pages they viewed. You can also track where people visit your website and use this information to figure out what works and what doesn’t.
The importance of creating an editorial calendar
What are your goals for your content marketing? For example, if you want to drive more qualified leads to your website, then create a schedule that features this piece of information.
If you want more people to visit your blog, include some topics that will resonate with them and give them the information they need. The important thing is to select topics relevant to your business and drive more people to your website.
You should also make sure that you have a predictable schedule for all of the content so that readers know what to expect; this will help encourage them to come back to your blog to read the new posts regularly.
As you can see, it really is easy to create and implement a content marketing strategy for your business.
The key thing you need to have is the right information; this will allow you to get more people to your website and read the different pieces of content available there.
The ability to properly analyze your efforts before moving forward is also important for measuring success and improving results.
If you put the time in to plan your strategy carefully, it won’t be long before people come to your website regularly to get all of the information they need about what you have to offer them.